Sampling has been part of the majority of consumer brands marketing mix for ever.
With consumer purchases rapidly transitioning online so should sampling.
In stark contrast to the ‘in-store sampling’, digital sampling allows brands to achieve much more with a single sample. Brands can activate only their target consumers (with no product wastage and random give aways), build and grow their own CRM lists, asks for feedback or even drive online purchase.
We have compared below how a digital Direct-to-Consumer product sampling differs from an in-store activation:
So why use Direct-to-Consumer product sampling?
At Wisent, we can help you execute a social sampling campaign. Please get in touch to find out more.